Friday, September 3, 2010
Open 4 Happiness
Feeling down? Have a Coke and a smile. Oops, that’s an old slogan. It’s been replaced (many times over) by “Open Happiness.” Actually it’s tagged “Open 4 Happiness” and “A New State of Happiness” in celebration of Nigeria’s 50th year of independence from British colonization. The soft drink campaign, according to this article, will build on the Naija spirit “that keeps the Nigerian going even in the face of challenges. This optimistic spirit of Nigerians is what makes him/her one of the happiest individuals and that is the spirit that Coca-Cola wants to celebrate with Nigerians.”
I’ve searched high and low (but obviously not everywhere) to find a print or video version for this specific campaign. Does anyone have a link? If not, I’m substituting my own Coke visual that features Jummai, Faith Alive's Coca Cola queen and smile-giver, in the mineral container in front of the hospital. She’s always open for happiness.
(Ever the wise woman, Jummai also sells bottled water for the health-conscious.)